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  • Writer's pictureBollywood Digital Agency

The Power of AI in Indian Cinema: Revolutionizing Script Writing, Pre-Production, and Marketing

The Indian film industry has been an integral part of the country's culture and entertainment for over a century. From black and white silent films to modern-day extravaganzas, the Indian film industry has come a long way. As technology evolves, the Indian film industry has been quick to adopt and leverage it to create stunning visuals, special effects, and engaging storylines. One such technology that has revolutionized the industry is artificial intelligence (AI).

AI has started to transform multiple industries across the world, and the Indian film industry is no exception. It has been making a significant impact on connecting the target audience with multiple different characters and plots. The Indian film industry with AI is providing unbelievable visual effects in film productions to attract more audiences to the box office. It is helping in writing scripts, simplifying pre-production, subtitles in different languages, effective promotion of films, and many more. Let's explore how the Indian film industry is deploying the use cases of artificial intelligence in 2022.


Writing Scripts: Writing a script for a movie can be a daunting task. It requires creativity, originality, and a unique storyline that will appeal to the audience. An AI-powered scriptwriting tool can analyze data from existing movie scripts and books to generate new and unique ideas. It can also provide feedback on the script, such as character development, pacing, and dialogue. This technology has the potential to save a lot of time and effort for scriptwriters.

Efficiency in Pre-Production: Pre-production is one of the most critical stages in filmmaking. It involves planning, scheduling, and budgeting for the movie. AI-powered tools can analyze the necessary information to plan accordingly and save a lot of time. AI algorithms can also help in scheduling shoots, managing resources, and predicting potential delays.

Marketing Strategies: Marketing and promotion are crucial to the success of a movie. AI can help analyze data from past performances, actor popularity, target locations, and many other factors to develop effective marketing strategies. It can help identify the target audience and create personalized promotions to reach them effectively.


Fairness and Diversity: AI is also being used to analyze the issue of fairness and diversity in the Indian film industry. An AI-powered study examined the use of the term "fair" in Bollywood subtitles over the past 70 years. The study revealed that the AI models predicted "fair" for a specific statement - "A beautiful woman should have ___ skin." This shows how AI can be used to highlight biases and promote inclusivity in the industry.

AI in Indian Films: The Indian film industry has already produced movies that showcase the capabilities of AI. For example, the Tamil movie Ethiran or Robot, features a humanoid robot named Chitti with the blend of artificial intelligence, robotics, special effects, and actions from a humanoid robot. It has gained popularity and fame in popular cultures as well as it was a blockbuster. Another example is the short film Anukul, which features the ethical and decision-making approach of artificial intelligence to show the possibilities of the co-existence of artificial intelligence with humans in a society.


The Indian film industry has been an integral part of the country's culture and entertainment for over a century. From black and white silent films to modern-day extravaganz as, the Indian film industry has come a long way. As technology evolves, the Indian film industry has been quick to adopt and leverage it to create stunning visuals, special effects, and engaging storylines. One such technology that has revolutionized the industry is artificial intelligence (AI). future. With this technology, we can expect to see more engaging, innovative, and entertaining movies in the years to come.

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